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Flipkart Ideas

Flipkart wanted to launch a content commerce initiative called Flipkart Ideas on the Flipkart app. The aim was to mobilize influencers and content creators to create shoppable content which will then get published on to the Flipkart app.
Winkl helped Flipkart launch Ideas and handles a monthly content volume of more than 500 videos from 100+ influencers.

This content has resulted in 67% increase in add to cart actions from users who engage with the content.

Winkl’s technology & campaign manager helped manage this campaign at scale with more than 90% of the workflow being automated.

Flipkart Se Liya Hai

Flipkart wanted position itself as the desired destination for sports & fitness equipment. With the #FlipkartSeLiyaHai campaign, more than 80 influencers were engaged who generated 428 pieces of content across Instagram & Youtube with a simple message - #FlipkartSeLiyaHai. The influencers were seen using this equipment integrated into their daily lifestyle while also showcasing the quality and the competitive prices of the goods on Flipkart.
Winkl’s technology & campaign manager helped manage this campaign at scale with more than 90% of the workflow being automated. This automation helped us achieve a CTR that is more than 30x higher than the industry benchmark.

MPL App Installs

While MPL was a popular app in many states and districts, they wanted to go deeper into regions where they didn’t have good penetration. Winkl helped MPL to drive new app installs by targeting specific regions where it had lesser user saturation as compared to other regions.
The campaign involved carefully shortlisting influencers basis their target audience demographics and geography, which was possible because of Winkl’s influencer discovery platform.

HealthifyMe New Year Resolution

Winkl enabled HealthifyMe to drive revenue via sales of it's smart plan by nudging consumers to keep up with their new year resolutions. The core idea was to leverage the fact that most health & fitness related purchases see a spike around New Years and this could be a great time for influencers to nudge their audience to make a healthy choice.

Winkl’s influencer discovery technology helped shortlist the most relevant influencers in the health and nutrition niche for the campaign which resulted in 18% CTR, which is more than 20x higher than the industry benchmark.

Launch of Cultsport by cure.fit

Winkl enabled Curefit to launch it's new apparel brand “CultSport” by positioning it as an all day casual as well as a fitness apparel range. The most important part of this campaign was the brand positioning that resulted as a result of the campaign. For the right brand positioning, the influencers to be shortlisted had to exude the brand’s vibe to be able to connect with the right target audience.

Winkl’s influencer discovery platform helped shortlist the most relevant influencers who were an extension of the brand’s vibe.

#ReasonToRoad

December 2019 saw India's biggest #ReasonToRoad with India Bike Week inspired by The Roadster Life Co. #Roadsters from all across the country rode to Goa to rev things up with music, bikes, brotherhood and a common love for The Road. Roadster wanted to promote to promote its presence at the India Bike Week 2020 by leveraging 50 biker influencers who had an audience of biking enthusiasts.

Winkl’s influencer discovery platform helped shortlist just the right group of bikers who had an engaged audience of biking enthusiasts to deliver the perfect campaign and awareness!

Bombay Shaving Company

Winkl's Campaign Manager tool helped Bombay Shaving Company to fully manage and execute multiple campaigns on their own without any other agency assisstance. The tool made it super easy to sort and filter through influencers based on brand requirements (such as engagement rates, content niches, reach and views, etc.). The tool handled the campaign end-to-end making things easy, fast, data-driven. It gave real-time analytics of how the campaign was going while the influencers made their posts live. With the help of the tool, the brand marketing team was able to invite influencers for the campaign, shortlist them, provide execution details, take the campaign live and make payments all through one dashboard and within a matter of days! Bombay Shaving Company has executed campaigns for events like 'September End Sale', 'Big Billion Day Sale', and also for their products like 'Defender for Her'

Alive Cor

Through their influencer marketing campaign with Winkl, the brand wanted to spread awareness about their product KardiaMobile within their Indian target consumers. Their target audience are senior citizens, doctors and millennials who would want to purchase the product for their parents and family. The influencers shortlisted were a mix of health and fitness experts and thought leaders like Nisha Aggarwal and Sonali Swami to give expert advice and credibility to the campaign and a few celebs like Kenny Sebastian and Soha Ali Khan to keep content interesting and reach a larger market.

Aristrocrat's Humaste Hand Sanitizer

Aristocrat's objective with the campaign was to grow their top of the funnel while breaking the clutter in the market when it comes to communication about hand sanitizers. The focus was to ensure the audience shares this content on their own social media channels. Most brands used very serious and cautious sounding communication when it came to their marketing or advertising. The Winkl team along with the Aristocrat team came up with the idea of leveraging fun and humorous content created and distributed by influencers on Instagram & TikTok. This would ensure the brand stands out from the clutter and communicate the message in a way that was truly different and unheard of in this category.

The Beauty Co

The Beauty Co. executed its biggest influencer campaign with 100+ influencers to promote their new range of chocolate coffee products. The brand used Winkl’s Campaign Manager Tool to manage the campaign end to end all by itself. The campaign was meant to initiate a conversation around the benefits of Chocolate and Coffee as the ingredients for skincare on social media. The influencers were also asked to use and review the products and talk about why they liked them.

Future Generali

Future Generali, executed one of this year's most unique and impactful mental health campaign of all. The brand wanted to utilise occasion of world mental health day to create and spread awareness around mental health and mental health issues and highlight the importance of prioritizing this too along with physical health. The campaign was meant to initiate the conversation around focusing on your "total" health and not just physical health. Winkl helped Future Generali to onboard the right Influencers from health, wellness, fitness, sports, and even entertainment backgrounds. Micro-influencers such as Lataa Saberwal, Mitushi Ajmera, Shrut Patel were part of the campaign. On a macro scale, the company also worked with Shilpa Shetty, Mandira Bedi to create even further buzz.